The Indian fashion scene is positioned itself very well in the international podium. Leading designers are famous brands abroad and in their home land. Primarily the Indian kind of wear is trendy, classy and allows much room for experimenting. For any designer, the idea to experiment and to fructify his creation into popularity is the ultimate thrill.
With beauty pageants and international game shows representing Indians, it is highly essential to present Indians in such a podium with traditional wear. Our clothes need not be necessarily gaudy, loud, shiney pieces of ensembles. It totally depends on the model. The grace and personality of the model does much justice to the designer’s creation.
Fashion designing is now becoming a coveted career and a major branch in education. Earlier the focus was much on academics and less practical work. This myth is being busted with more huge institutions offering niche courses in dress and fashion. With more foreign affiliations and guest lectures the students actually get the drift of things before their personal exposure.
Gowns and prom wear can easily be blended with branded embellishments and mild brocade work. Typical kashmiri or ikkat prints on the bodice done in minimum can grace a georgette or chiffon gown. Such blending needs to be seamless and not garish. Motifs and block prints on shirts or denims is also a fast popular fashion.
Loans are easily available and mortgage facilities too for start of fashion enterprises. Export subsidies attract many companies. Export business in India is high in cottons and casual wear. Leading designers hold ramp shows with international feel, complete with props and head gear. The presentations are well lauded by scribes and patrons. It has becoming very easy nowadays for NRI to place orders online or visit the outlet based abroad.
Previously this career was not looked upon as lucrative and hardly few institutions propagated this vocation. Not only have these opened avenues for international positioning of India on the foreign map but also an opportunity to follow their mind in the creative arena. Myths are broken and trends are being set by Indian fashion globally.