Businesses can give out business gifts to promote their company to clients, prospective clients and other individuals and they can also be used ‘in-house’ as motivation tools for staff.
There are many types of business gift available, they vary greatly in price and can also be selected to suit different seasonal events.
The most common types of gift are consumables such as chocolates or wine or collectable items or business accessories such as notebooks, pens, wallets, mugs etc. which often feature the company name or logo.
A gift is carefully chosen depending upon the number to be purchased and the type of client or recipient. A high profile client with a large account may be given very personal expensive gifts as incentives to continue to do business with a company. Small incentives such as pens are often chosen for large numbers of recipients, such as thank you gifts to staff.
There are several events where corporate business gifts can be given away, such as trade shows, business conferences, business anniversaries, holidays, and even recognition and retirement day.
By using business gifts effectively and truly understanding their value, companies can greatly increase their revenue as well as give due recognition to their staff. In the current climate companies that are highly motivated and work well together are noticed. This is not to be underestimated. There is evidence that staff who have time out together and enjoy their working atmosphere work considerably more efficiently, so, maybe that hour to ‘have fun’ together over lunch with some business games is time very well spent.
Business gifts are an excellent way to cement good relationships with your clients and associates. Stand out and give unexpected gifts. Gifts that come at unusual times are far more memorable these are a few ideas.
Acknowledge Clients timetables.
Remember THEIR special days, large meetings, anniversaries. You can send congratulations or good luck gifts.
Acknowledge your staff on special “holidays”.
There are commercial “holidays” meant to recognize the staff that makes your business possible. Give business gifts to your own and important client’s staff on Professional Secretary’s Day (April 24) this can also be done with other important recognition ‘holidays’
Remember important personal days of your staff.
Gifts are not just for business occasions. Make sure you observe birthdays, anniversaries, birthdays and where appropriate, deaths.
Recognize Students for their efforts and observe Career days.
By giving inexpensive gifts to students or schoolchildren visiting or taking part in a ‘career day’ you can really spread the word and raise goodwill about your company.
Give “green” business gifts on Earth Day.
Giving out travel mugs to reduce the number of disposable cups used by your staff, or hand out 100% recycled gifts.
Celebrate May Day with business gifts for the day off.
May Day heralds the start of summer, what better way to celebrate than to give gifts for the bank holiday. These could be very simple such as seeds and garden tools, plants or pots. Garden games for staff to play with their children (or each other!) or even picnic hampers or golfing equipment. Your most important clients would be very surprised to have a personal and unexpected gift.